Week 13 Part A: Online Advertising - Analysis of the Marketplace

1. While I'm mindlessly scrolling down my FYP on TikTok, I see sponsored posts come up regularly. Most of the time, I just scroll past, because you can tell that it is a sponsored post, and I just don't feel like watching someone try to upsell me something. However, there are those brief moments, where I will watch a sponsored post and it will all make sense. For the most part, their "call to action" isn't so much a call to action, but just posting a video that is not hiding the fact that it's sponsored. Sometimes, they'll have the #sponsored on the bottom of the video, but it's not that prevalent from what I've noticed. 

2. Social media advertising seems to be the most effective for me. If I see an advertisement on TV, I am more then likely, probably on my phone scrolling on TikTok already. Most of the the ads that I see come up on TV are for household essentials or medicine, which go on for longer than the ad should go for. Whereas, on the social media side, I notice that there are products that I am more likely to buy because I saw someone use it on social media, ie a ScrubDaddy. I thought that the hype of the ScrubDaddy wasn't worth it, until I kept seeing cleaning videos on my FYP and decided to give it a try. I ended up loving the ScrubDaddy, and would've never caved, if it weren't for those videos on TikTok. 

3. I see this a lot on FaceBook. For me, FaceBook is mainly just used to family that live far away and who don't communicate with one another often enough. On FB is when I see the ads for things that I'm not interested in, or things I have no desire purchasing. FB also likes to push really strange products/services onto my feed as well, whereas with TikTok, I notice that the ads/sponsored posts are products I would look into purchasing. 

Week 12 Part A: Using Business Specific Online Tools

I think for my specific "brand" or "business" would work best for social networking. Since my business is in the social media arena already, I feel as through the MEET Up group option might be the best. 

The meet up group tool allows individuals to follow pages that offer the same type of hobby that they are already interested in. Since my business is in the field of Disney and travel, anyone who likes either, or both, of those topics, might find my blog/business entertaining, and hopefully want to keep coming back for more content. 

There are so many different types of content you can look for on Meet Up, and putting something that you're interested in, and then being able to find someplace where those interests come to life, is so interesting. People can get another sense of the topic, from a different perspective, and maybe even fall in love with that topic a bit more as well.