Week 5 Part B: Learning about FaceBook Data Collection

1. Post reach is important because it helps the algorithm and pushes your content onto different backgrounds of audiences. Post engagement is important, because it shows you as the creator, that people are interested in what you have to post and say. 

2. From post reach, you can learn when the best times in the day are to post, and what type of content does the best for you. You can also learn some of the logistics behind posting different types of content and how to make the algorithm your best friend. From post engagement, you can learn what content your audience and viewers actually enjoy watching and seeing from you. 

3. A business can use Facebook Insights to better serve their customers to get a bigger variety of an audience and to get a better understanding of what their consumers what to see from their brand. A business can see what type of content works best for their viewers and what they should be posting about.