Week 6 Part A: Engaging Your Customers - FaceBook Strategy

For my page, I decided to like the obvious businesses first, such as:

• Disney
• Disneyland
• Walt Disney World
• Disney Animation
• Pixar
• Marvel
• Star Wars
• Disney+
• D23
• Disney Vacation Club
• Disney Travel Professionals
• Travel
• Travel & Leisure 

I chose to first like the obvious Disney businesses first, so the audience from those businesses, and those who show the general interests stumble across my page, and want to check it out. Most of these businesses make sense to like for my specific page, due to the nature of my content and their content. Most of these businesses post upcoming projects that are coming out and what they are working on for the future. Honestly one of the most useful businesses that I liked on my page would probably be the Disney and the Travel & Leisure pages, for obvious reasons. They are just the two that link my page together, and hold my page up. Disney posts updates on their projects, such as one of the most recent ones being the release of Hocus Pocus 2 onto Disney+. The Travel & Leisure page is a news and media website, that posts different types of travels and places from all throughout the world. From staying in a tiny cabin to some language tips for travelers, Travel & Leisure has you covered. 

However, I also decided to like some small businesses that specialize in Disney apparel and merchandise that I have wanted to purchase from. My thought process behind liking these businesses were to hopefully get exposure to both my page and their page, and kill two birds with one stone. I'm always one to help small businesses and purchase from the smaller businesses, instead of chains. Those small businesses include:

• Walt's Wardrobe
• Fantasyland Apparel
• The Lost Bros

I did try looking into more small businesses that are around the same topic, but I was struggling finding small businesses for the topic on FaceBook. 

For the most part I would say that a majority of these pages/businesses post well-worded posts and make it engaging for the audience to stay on topic. The big businesses obviously do well on their posts and have large followings for a reason. Most of them post a lot throughout the week, which is one of the biggest things I struggle to come to terms with when it comes to social media.