For my specific business that I have started, I have noticed that using visual media is very helpful and supports the work the best. On Instagram I looked at: @travelandleisure, @travel, @hey_ciara, and @__travel.diaries.
@travelandleisure: They post very frequently on their Instagram and it seems to be working extremely well for them. For the most part, they use very minimal amount of hashtags, and they seem to most the same type of content within their page. They place their hashtags at the end of the post, only about 3-5 at a time, if they use any at all, and it looked like they only used hashtags when it was an Instagram Reel. They use the hashtags: #travel, #travelgram whenever they use hashtags, and then add some more if the post calls for it. They have a whopping total of 6.1 million followers on IG, and is a verified account. It seems like their photos of places to travel and beautiful photos of locations/destinations get the most traction. The last time that they posted was 38 minutes ago (as I'm writing this post) and was a photo that they reposted from another account. They seem to be receiving a good amount of comments and the proportion of comments VS likes are pretty reasonable. I will say however, their proportion of followers to the amount of likes they receive on a post isn't the best. The highest number of likes that I saw from one of their posts within the past week was only 38,110.
@travel: They also post fairly frequently on their IG, and it seems to be working decent for them. They do a mix of reels and actual posts, however, it seems like they do majority of reels, with some posts sprinkled in here and there. They are not a verified account and have 472k followers on IG. They do use quite a lot of hashtags on their posts, after the caption, and they use a lot of nature and travel hashtags. When you click on the hashtags, I don't see them come up as an option. Most of their posts/reels are also reposts from other creators about traveling around the world. As I'm writing this, the last post that they made was an Instagram Reel and was posted 44 minutes ago.
@hey_ciara: I actually found her page a few years ago and have been an active fan of hers since then. I found her on my personal, private IG account, and she seemed like a genuine human, so I wanted to follow her and her journey. Her IG account seems to be doing well for her, she has 111k followers and is a verified creator. She doesn't use hashtags, unless she's doing a brand deal or something along those lines. She posts every 2-3 days, with her last post being 4 days ago, at the time that I'm writing this. Using the Reels option, seems to be getting her more action on her page. With the proportion of followers in relation to the number of likes she receives on a typical basis, seems to be on the lower side however. She does seem to receive a lot of comments however.
@__travel.diaries: This page has 1.3 million followers, and posts frequently. I noticed that they usually don't have a caption, just an account tagged, that took the photo. With that being said, they don't have any hashtags. I also noticed that they have their likes amount hidden for the public to view, and they also have comments disabled, which I found weird for an account that has over a million followers and posts frequently. The last post that they made was 11 hours ago.
Wrap-Up: Some things that I can do to improve my own use of Instagram, is finding hashtags that work best for me and start experimenting with different posts. I can also try to figure out the reels option and start posting more reels. Some hashtags that might work well for my business are: #travel, #travelgram, #disney, and #traveling.
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